SEO News

Inbound Marketing

  1. Your Guide to 301 Redirects for SEO

    With a 301 redirect, the value of inbound links as well as historic/trust records for one URL will move to the other, though there’s debate as to just how much of this benefits are passed on to the new URL.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search...

  3. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  4. It’s Not an SEO’s Job to Create Content

    This is an incredible piece of content that should have a large number of inbound links and linking domains right? Although SEO and content marketing are indeed separate strategies, they are also complementary.

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, SEO They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing...

  6. 37 SEO Experts You Should Be Following on Twitter

    With more than 10 years experience in inbound marketing, her insights have made her a pioneer in the search technology field. The first two books are good examples of how specific the topics will be: Search Engine Reputation Management and Digital...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.

  8. Is Google's New Local Algorithm 'Pigeon' for the Birds?

    Mike Blumenthal at local search blog provided a Google doc from inbound marketing and SEO software provider Moz that showed all the queries that no longer showed the 7-pack results. On July 24, news hit that Google had quietly made...

  9. What Makes Content Shareable & Why It Matters for SEO

    So why are shares so important for SEO and inbound traffic? In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. Not all content marketing practices yield equal results.

  10. Implementing the SEO Quality Gate

    It’s a simple idea – nothing gets published on the website or other digital properties without a check for SEO and inbound tactics optimization. Assuming you have a keyword-informed editorial calendar and are giving your content the marketing...

  11. The 10 Best Ways to Generate Traffic Without Google is a community sharing and discussing content and online marketing ideas. Growth Hackers is a community sharing online marketing techniques. Compare this to search at 1.94 percent and social at 0.79 percent and you can see just how...

  12. Search Engine Basic Concepts

    Historically, the main driver of this factor has been inbound links. Basic PR and content marketing techniques are very valuable in getting the word out, and can lead to people engaging with and sharing your content.

  13. How to Do Awesome SEO Annotations

    The lack of stable unique URLs for location pages can hurt local and core web SEO and hinder paid search by eliminating good landing pages that can be geo-optimized and given inbound linking support. In marketing-savvy companies, SEO experts may be...

  14. 26 Free (or Free-to-Try) Content Curation Tools

    Content curation offers a nearly limitless method of fueling your inbound marketing efforts. If you do a lot of marketing on-the-go, the Zite app might be a good fit. This mobile app is attuned to your specific interests – do you want to read about...

  15. 10 Video SEO Tips That Can Truly Impact Your Rankings

    By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win. Many of the points articulated below have come from speaking with several marketers...