SEO News

Inbound Links Google Penguin

RSS
  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Don't wait for a Penguin update to review your inbound links. I drilled into those links and noticed many Penguin-like links. Again, the links were prototypical Penguin food. We emphasized that we did not want my client's site getting hit by...

  2. Matt Cutts on Finding Untrustworthy Links, Why Google Won't Kill Toolbar PageRank

    After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. On an interesting side note, Cutts states that a “webmaster analyst” reviews and qualifies inbound links, which implies that human...

  3. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    And those questions could have halted the process of acquiring more spammy links, which in turn, could have kept the big bad Penguin away. Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match...

  4. Is rel=author Really a Good Way to Judge Sources of Good Content?

    With Penguin in place, there is better filtering to understand a good link from a bad link. Clearly there is an argument to be made that the traditional inbound link model is still valuable, and that you can’t completely throw them out yet.

  5. Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

    The algorithms are looking to catch anything that appears unnatural – so when the next Penguin or Panda updates come around (or Platypus or Pigeon, whatever stupid name they give it next! Whether it's content marketing, inbound marketing, earned...

  6. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.