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  1. 10 Video SEO Tips That Can Truly Impact Your Rankings

    By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win. Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com. Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.