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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Since the days of Web 1.0, there have been many tactics that...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...