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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. There was speculation that Google was trying to push...

  2. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the truth but is already heavily manipulated by many big commercial and state actors from around the world (from...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. The artful incorporation of real people makes this campaign more powerful than any scenario that could have been scripted and produced.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    I have met or worked with some of the most experienced UX experts in the world and they all share the characteristics and abilities I've mentioned above. A true UX expert demands to conduct real user research prior to creating any designs.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. If not, it could mean they didn't find any real...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. In branding yourself as a resource, you're also branding yourself as...