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In Real World

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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Disclaimer: This information is from a Google patent and may differ in some of its real world application. PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Utilizing your user personas and task analyses to create a set of "perfect world" task flows, one for each user and task, compare your existing design to each perfect straw man task flow to identify where your design differs from these task flows.

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. The really amazing part, though, is that you can then set up experiments that run...