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In Phase Search Market Research

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  1. How to Make Your Keywords Fit Your Marketing Messaging

    You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at the right phase of the buying process. Market Research This was further validated by our market research when we found more...

  2. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    It is in this phase that consumers will continue searching for information on non-search engine properties, such as eBay, Walmart, or Amazon. The most optimal time to reach consumers is AFTER they’ve searched or signaled intent, which is also known...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    And then they can shuffle the priorities when they see a spike that signals the "attack" phase of a new note. Some people in the market are offended by this. I shut down a novel I was writing because it was suddenly an inconvenient time to research...

  4. Blog Content Influences Consumer Buying Behavior

    But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. New market research has found that blog readers are strongly influenced by blog content when it comes to...

  5. When will ROBO's Time Come?

    Even the simple concept of where my nearest insurance agent or Target store is -- one level up in the consideration phase -- could give advertisers a more compelling capability. Despite these efforts, and what many surveys indicate, ROBO features...