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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. We first learned about Pinterest’s plans for promoted pins in September 2013.

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  4. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. During her initial purchase, this business was savvy enough to...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? You might call it a move from tactician to strategist: the best and most successful players in our space will...

  6. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero ads are currently being run as free of cost during the consumer testing phase. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. One of the example brands that Bing Ads showed off to attendees...

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Here are four tips Bailey shared with the planning phase for marketing strategies. Tips for the Planning Phase Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right people in...