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In Phase First

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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for the key users and their key tasks. A critical output of this initial user research and problem definition phase...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. We first learned about Pinterest’s plans for promoted pins in September 2013.

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  4. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. In addition to encouraging repeat purchases, social and email...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    Here are the basics of the correlation phase of the study: Before we get into the details, let me just say that the first problem I have with this report is that it's poorly named. Imagine playing a team sport, where your team could be penalized at...