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  1. How to Remove a Penalty for Unnatural Outbound Links

    Sometimes it can take a few attempts to pass the reconsideration request phase. It can be quite distressing when you see a notification of a manual action from Google in your Google Webmaster Tools account, but by taking prompt action and working...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  3. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data...

  7. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero ads are currently being run as free of cost during the consumer testing phase. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing...

  8. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    As I mentioned in the second case above, don’t stop analyzing your links once the initial phase has been completed. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend...