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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    It’s OK to find out during the WHY phase that there’s not a good enough reason to move forward. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for...

  3. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. We first learned about Pinterest’s plans for promoted pins in September 2013.

  4. Google Reveals What New & Expectant Parents Search For

    Expectant and new parents are especially interested in 'weight,' whereas 'fever' is the top concern at the toddler phase. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  6. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...