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  1. Green is the colour of choice for BNP Paribas in France

    The bond component of the structured product is a AAA-rated bond issued by the World Bank to support lending for projects that aim to combat climate change or to help people affected by it. The World Bank has raised more than $6 billion to date...

  2. SEO Is No One-Trick Pony

    One question did strike me as something that I think too often is bantered in executive meetings throughout the world… In a perfect world, you have enough money (and time) to support both SEO and PPC efforts.

  3. Last-Minute SEO - Here Come the Holidays!

    The second largest in the world. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. A weekly curated newsletter of articles and news pertaining to finance.