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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  2. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    And he needs to engage online with the media: to get in front of the story as best be can. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries and service issues) and written...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. The science of visuals used effectively to tell a story and draw a reader into a fuller version...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. The 140 character social networking and microblogging...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. Twitter's new Twttr service has arrived. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to...