Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Site managers and marketers can become complacent with their sites, viewing the same top level...
We operate in an environment where universal search lends visibility to images, videos, and news – as well as for those who use these individual search engines. To be quite honest, the world of search engine optimization (SEO) can be tiresome...
Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms.
Josh McCoy wrote a great article earlier this month about internal linking. Based on the best practices laid out by McCoy and others we gathered from industry sources, we evaluated the websites’ internal links for how well they comply with several...
This is simply the same thing that search engine personalization is evolving into. A brand that delivers content through news outlets, a brand that is engaged in social media, a brand that pushes content through email and through other avenues just...
Once upon a time, search engine results consisted of 10 site listings as well as the occasional 1/3/7 pack of local listings. This consisted of shopping, images, video, news, and book listings. News Ensure that your title elements and news headings...
It isn’t solely about ranking pages anymore as it is about ranking images, video, news, shopping results, locality, and now rich snippets. However, by using it you can provide XML data per news item, including stock ticker info, relevant keywords...
And based on Josh McCoy's findings about sites that got bit by Panda, which he wrote about in "The Slippery Slope of SEO," a small number of higher quality inbound links can prove more valuable than several low value links.
The Slippery Slope of SEO by Josh McCoy Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Hyphenated domains would be hit primarily and then keyword+superlative adjective (i.e.best, top, etc.would follow, predicts Josh McCoy, SEO specialist, Vizion Interactive. It would be a very unfair move for Google to look outside of this as many...
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Designing an SEO Friendly URL Structure by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.
SEO Factors for 2011 by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.
Funneling your Traffic into Conversions by Josh McCoy Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
Diversifying Your SEO by Josh McCoy Here's a roundup of this week's columns and news stories for the week of Nov.to 12, as reported by Search Engine Watch, as well as search news and tips from around the web.
Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy Here's a roundup of this week's other columns and news stories for the week of Oct.to 15, as reported by Search Engine Watch, as well as search news and tips from around the web.
Don't Let Small Disconnects Lead to SEO Disaster by Josh McCoy Here are the columns and news stories for the week of Sept.to 17, as reported by the Search Engine Watch team of experts. Search Engine, the Googleopoly, Link Building Study & More...
Breaking the Single Keyword Obsession in SEO Campaigns by Josh McCoy May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, many debuts from talented search marketers in the industry and finally the launch of...
