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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Shuttle Image Credit: Alexander Stirn/Flickr I often tell clients that local is the "back door...

  2. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News The result is a rather large piece of real estate that includes your follower count and a link with image to your latest post.

  3. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. Image Credit: Intelligent HQ Yahoo also displays #hashtag results as demonstrated in...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The good news is that the web provides all the tools and resources that you need to do so. Image Credit: Shutterstock The challenge is working on finding the right balance of promotional strategies that will yield the most effective results.

  5. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The keynote began with some news about backlinks in Google Webmaster Tools. But you probably wouldn't see this on nightly news broadcast. Image Credit: Simon Heseltine In Google's case, they have a cheat sheet of sorts, where they aim to ensure the...