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  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    The revelation of these numbers only adds to the perceived crisis as headlines highlighted 83 million, not the real issue of the 1.5 percent “undesirable accounts,” a relatively small amount. Limited Run’s allegations of Facebook ad traffic being...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  3. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Don’t confuse headlines screaming, “They Work! The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail...