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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Sketching: Whether you use an online sketch tool or a pen and paper...

  2. Green is the colour of choice for BNP Paribas in France

    On Twitter, BNPP started the ‘Fil des experts' thread, searchable via the hashtag #FDEbourse, where six financial specialists tweet advice on investing and market news. A leader in the listed space, BNPP introduced new ways this year to reach its...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...