SEO News

In News Media Companies Search Agency

RSS
  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). Companies shouldn't cherry pick changes. I've helped a number of companies deal with Panda's wrath since February 2011...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Additionally, we'll need to make sure the content being created for our companies and clients is...

  4. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations for the transparency policy development process...

  5. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights demonstrating a positive effect on site rankings they attribute to it.

  6. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...

  7. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    What shocks me is that he didn't realize that JCPenney actually does sell dresses, along with bedding and area rugs and a ton of other things that they could have ranked on top for if the store and its agency had only played by the rules and not...