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  1. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. He took to his blog to share the news with his readers: Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has...

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Let’s face it - as brands and marketers we are writing all forms...

  3. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. While sources such as Reddit are not currently appearing in Google News, they are prominent on the "In the News" section of search results.

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. This is great news for real estate. Some, if not most, of these changes may be imperceptible to the average...