Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. The problem for Google is these sites provided little value for Google's users, so Google decided...
But what is possible to make a scalable part of your process for determining what kinds of content to create is the real-time feedback from your target audience. A story that reaches a consumer who is looking at his or her Facebook news feed on an...
First launched as part of the Jelly Bean update, Google Now serves as the personal assistant for the Android platform, a role filled in iOS by the Siri application. Google Now also offers personalized news feeds, such as scores and updates on a...
Figuring out how to become legitimately part of a story can go a long way once you’ve established a relationship with the journalist. That advice can take you a lot further when you have news you need to get out about your business to the local...
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. The future of TV may be complex, but digital video...
Oh and there will be ads (er, "sponsored content") as part of a "small test. All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now...
Referrals are an important part of discovery on mobile devices Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily...
This is part art and part science. The good news is you can choose which side of the sword to be on. The first thing to realize is that PLAs have moved from being a feeds-based system that you can optimize to an optimization-based system that...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. But Google's exit is good news for competitive affiliate networks and affiliate program...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
Like PPC, social media is an important part of a diversified marketing strategy. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Gen C tunes in to YouTube throughout every part of their day. The YouTube team shared the news in a post on the YouTube Blog. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends.
Perhaps the most interesting part of this story is the fact that Rubin will be replaced by the head of Google's Chrome and Apps division, reviving year old rumors that the firm is planning to merge Android with Chrome OS.
As with content, brands have become part of the conversation. SEW: It seems that Twitter is where news breaks today. However the importance of trusted news sources quickly overtakes the witness Tweets.
Building identity around top content is now an integral part of a strong digital marketing strategy. This last part is particularly important as it ties in with Author Rank almost seamlessly. With that in mind, Google's effort to continuously...
In other cases, distractions and the environment play a part. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research.
But that kind of focus leaves out a big part of the picture. Sure, a rock band may have a lead singer, but it also has musicians, backup singers, a road crew, and a huge team behind the scenes that are just as much a part of the show as the leather...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
Although Google's Distinguished Engineer Matt Cutts hasn't written about social signals as part of Google Plus Your World since January 2012, there is evidence that Google is paying close attention to social signals, on and off Google properties...
