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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,’’ a Google rep told the Financial Post. Google’s foray into publishing local reviews is bad news for Yelp, whose stock plummeted after the...

  4. Why Tablets Should be a Core Component of Your Paid Search Strategy

    When looking at CPCs by vertical you can see that financial services have been trying to normalize. Financial services and healthcare are both flattened around 4 percent of total ad spend. This shouldn't be a surprise to anyone who has seen the...