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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? Our job is at the mercy of search engines and as they improve, we have to improve with them.

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily News. Eleven-year-old Audrey Zhang of New York is the winner of the...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  4. How to Plan Effectively for Content Marketing in 2014

    News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple industry topics on a daily basis. In online PR, however, it's critical that you stay on top of daily (if not real-time...

  5. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of intentions" but that he has been "poorly advised and ill informed".