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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of pushing your news, create experiences for your influencers so they have something to react to and share. To be influential on the social web means you produce and share content that gets people excited about specific things.

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...