The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain.
The format of choice has been chronological feeds, such as Facebook's News feed and Foursquare's Explore. Since looking at Facebook's moves in local search last month, much more has come to light. In an effort to continue courting SMBs – the...
Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news results. Since announcing the schema.org project two years ago, little has changed with the markup.
One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for...
It talks about putting a team together and how to find resources like industry news and search conferences. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.
Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local...
And these content creators have built a broad spectrum of channels that have made YouTube into a news, education, and entertainment destination that 1 billion people around the world visit monthly. The YouTube team has finally launched a pilot...
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. You know, the "Good Ol' Days" when you could...
Twitter is where the news breaks. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
News Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and unoriginal? Or some world news. But in today's socially-connected world, it's not enough.
Israeli foreign ministry spokesperson, Yigal Palmor, was quoted by Fox News as saying: Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Just as TV news programs often show upsetting images of atrocities, people can share upsetting videos on Facebook to raise awareness of actions or causes," it said in an earlier statement. Facebook has confirmed that it will remove videos of people...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week...
Snickers Google from Doc News on Vimeo. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one...
Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. Be wary of sources offering information for favors or money; avoid bidding for news. One wrong pitch and your company can be plastered...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and...
