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  1. Focusing Your Message from National to Local, Part 1

    Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Here are six tips for aligning your national and local SEM efforts. Get to know local SEO and use natural link building practices.

  2. SearchDay | Choose the Right SEO Project Goals

    SEW EXPERTS: AU NATURAL SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM 101 Don't be afraid to try...

  3. Ten Top Stories from Day 1 of SES New York

    According to McGowan, SES NY will house more than 5,000 people this week including over 100 exhibitors and sponsors in the Expo Hall. My post to the Search Engine Marketing News Blog on Search Engine Watch was entitled, "SES New York is a Search...