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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. Social media has had a more difficult time proving direct ROI and Google's...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Here are 10 SEO truths, based on conversations with agencies, in-house...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The White House and Washington Monument Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human...