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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, only 39 percent of marketers surveyed researched locations before leaving their house. The study also compared marketers’ behaviors against the average consumer to see how they compared. Another 39 percent of marketers used their...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    According to CEO James Agate, involvement with Covenant House was a really enjoyable one, “it was about bringing clients together, rallying around a cause that we care about, and showing that we are human, not just link building machines”.

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to...

  7. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. When considering entering new marketing channels, search marketers are most influenced...

  8. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook is testing and will soon launch a service that...