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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    According to CEO James Agate, involvement with Covenant House was a really enjoyable one, “it was about bringing clients together, rallying around a cause that we care about, and showing that we are human, not just link building machines”.

  2. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? I am a believer that SEO, while clearly a key methodology and one that is crucial to IMO, is being mostly impacted by personalized search and has evolved to being much more difficult than ever...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    It is our hope that the White House and the Congress will call on those who intend to stage this “blackout” to stop the hyperbole and PR stunts and engage in meaningful efforts to combat piracy. Congress cannot stand by and do nothing while some of...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    We run an SEO community and by and large no one talks about actual client names nor URLs, except for the in-house folks. Senate and House of Representatives. On content quality, Essex would like to see search marketers do their part to clean up the...