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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, only 39 percent of marketers surveyed researched locations before leaving their house. Beyond online research behaviors, Placeable wanted to understand how fast the average person was adopting to the progressive marketing mindset that...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers...

  3. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? Here, search marketers and industry leaders weigh in on whether the term SEO has outlived itself. He wrote, "We just moved one step forward in search, and it deserves a fresh description given by...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Congress cannot stand by and do nothing while some of America's most profitable and productive industries are under attack," said his statement responding to the White House. Lamar Smith, its chief sponsor, vowing to bring it back for markup in...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    We run an SEO community and by and large no one talks about actual client names nor URLs, except for the in-house folks. Senate and House of Representatives. Marketers who engage in fake reviews, falsified comments, puppet accounts and misleading...

  6. How to Use QR Codes for Better Conversion Rates

    In-House Facebook "Like" Promo Failure to comply with golden rules #3 and #4 is currently an epidemic amongst U.S.marketers. Do not be mesmerized by the QR code and forget logical sense of purpose, design, and usability in your marketing.

  7. Creating an In-House Search Marketing Center of Excellence

    It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re lucky), unlike burgeoning social media teams. A Search Marketing Center of Excellence can house all these tools centrally and provide access to other teams...

  8. Half of British and Irish Marketers Use SEO for PR Purposes

    However, just over four in 10 marketers in the UK and Ireland said that they did not have the in-house digital skills to develop a sound online PR strategy, while 31.2% indicated that their organizations did not fully understand the business...

  9. Making the Most of Your Local Search Marketing Dollars

    The keynote presentation by Kevin Ryan, "Then, Now and Next," shared an unvarnished view of the search engine world that rocked the house. Just like a diversified investment portfolio, marketers need to spread their investments across many channels...

  10. Stop In-House SEO Disasters Now!

    According to many of the experts I spoke with, said brother-in-law is so poorly equipped to handle anything search related, he often causes nearly irreparable damage with his "advice," and the in-house SEO practitioner spends more time doing...

  11. Finding Recession-Proof SEM Jobs

    Last week, Steve Haar provided some great advice to in-house search marketers about "defending SEM during a recession. But, according to a MarketingSherpa in-house SEM survey, conducted in July 2007, 58 percent of companies said finding SEM...

  12. Highlights from the SEW Blog: February 25-29, 2008

    SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.