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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    According to CEO James Agate, involvement with Covenant House was a really enjoyable one, “it was about bringing clients together, rallying around a cause that we care about, and showing that we are human, not just link building machines”.

  3. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. Many search marketers rely on competitive intelligence supplied by firms that rely on panel-based...

  4. SEOs: Will You Negotiate a Salary Increase in 2013?

    He likely works in-house at a 2-5 person company and started in-house, as well. The theme of search marketers being empowered to make a "lifestyle choice" also emerged from SEOmoz's 2012 search marketing industry survey in which they described...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to...