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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, only 39 percent of marketers surveyed researched locations before leaving their house. The study also compared marketers’ behaviors against the average consumer to see how they compared. Another 39 percent of marketers used their...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. But is it also one of the most overused and abused words you might hear from online marketers? No doubt about it, content marketing has a stamp of...