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  1. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    In search marketing, several sites have had “Women of Marketing” interviews, while others have done “In-House Marketing” interviews. The recent change made by Google to their paid ads has removed the background color, blending those ads in directly...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After all, if this home builder can't afford to build a decent website, how can they build a quality house? If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've...

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    If you follow the list above for your data feed, you should be out of Google's dog house in no time. If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login.

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the...