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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan on bringing as much in-house as possible. Google announced a number of new AdWords features and enhancements this...

  2. U.S. Search Awards 2014 Nominations Now Open

    Best In-House Team Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be obsessed...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Any small business that isn't actively maintaining and growing at least two email lists (prospects and existing customers) doesn't have their house in order. As always, there are contradicting viewpoints on small business SEO and the guidance from...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light...