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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Whether you’re an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams. Social and SEO teams can sometimes play juxtaposing roles...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    House, and Governor Predictions For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer.

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Other pitfalls Brady mentioned were flaws in the platform's conversion timing, which is measured in Greenwich Mean Time, and also the fact that LinkedIn doesn't yet offer in-house conversion. Could LinkedIn advertising be an answer for brands that...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best In-House Team: AOL, GSD Audience Development Team Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  6. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that...

  8. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Is there such a thing? That’s a question most SEOs, marketers, and business owners...

  10. Google Responds to 'Right to Be Forgotten' Questionnaire

    The Telegraph reported the House of Lords committee had ruled the "Right to be Forgotten" law is both "unworkable and wrong. In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve...