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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. Yelp has maintained since day one that its rating and review system is fair and unbiased...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is a longer game but it is worth it - build that list of dream sites to get links and attention from and then keep working on it. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    If you aren't upping your content game in a big way this year, you're going to struggle. Twitter Ads: Twitter is finally getting serious about advertising. There's no other way to put this: A lot. With big brands going all-in with content marketing...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. With many social networks maturing over the past two years and investing in advertising platforms, it...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I hope for a great game and that advertising continues to push our craft forward, especially digitally. If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game?