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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. They declined the offer, but Yelp allegedly made negative reviews reappear on their page.

  2. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is a longer game but it is worth it - build that list of dream sites to get links and attention from and then keep working on it. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is not a guessing game. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy.