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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking? They also offer searchers a way to self-refine their intent on head terms and engage deeper...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  6. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Even if you couldn't make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by conference sponsors. Their informative report also includes 20 pages of analysis to help guide strategy through...

  7. Thin Content With Little or No Added Value Manual Action: Google on How to Fix It

    However, on those pages the only thing different about each was the fact the city name was changed. An example that Google's Distinguished Engineer Matt Cutts uses in the video is a DirecTV installer in Colorado who created an individual page for...