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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  3. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation totaled just more than 100 slides.

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    The three organic top results were all located in the suburb to the east of the city," the site said. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack...

  5. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies...