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Impulse Purchases

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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Is your mobile shopping experience as simple as it can be to capitalize on impulse purchase behavior? More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. It's compelling for some markets, particularly those where purchases might be delayed. You may have read about the introduction of attribution modeling...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? An accurate evaluation of first- and last-click conversions, as well as consumer paths to purchases, can give you more insight into the consumer...

  4. Impulse Buyers Are Browsers, Not Searchers

    Indeed, 87 percent of the money spent on impulse purchases were generated by those browsing the site. The study found that these people were far more likely to impulse buy items not already on their lists if they browsed through the site's content...