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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page