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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). Search marketing intelligence company AdGooroo has released its annual report providing insight...

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...