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Impressions Placement Performance

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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Impressions: How often your pins are shown on Pinterest. Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well...

  2. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    There’s often not much you can do about ad impressions. Instead, you might focus on where and when those impressions occur, so you can tailor your ads to those places and times. The systems in the two types of houses were identical except for the...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    As impressions and clicks accumulate and performance trends emerge, smart GDN managers eliminate irrelevant traffic sources from their distribution. If you see a website within your placement performance report that is generating clicks but no...

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  5. Placement-Targeted Campaigns: Taming the Beast

    Several readers have written to report that they've attempted to implement this strategy, but found that their new placement-targeted campaigns failed to produce many (or any) impressions and clicks, when they set maximum bid prices equal to the...