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Impressions Impression Share

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  1. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Like this, only the total number of impressions estimated by Google (depending on the estimated impression share) is displayed. If "Get estimates" is chosen, the planner displays estimations concerning possible clicks, impressions, positions, costs...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Check your impression share lost due to ad rank. AdWords Impression Share Because your data will generally skew upwards due to impression share being below 100 percent, and downwards due to the one-tailed effect, you really don't know exactly how...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If you know that you require a week’s worth of impressions to reach click-through rate (CTR) significance, and then another week’s worth to reach significance for profit-per-impression, you can fairly accurately calculate the costs needed.

  5. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    Impression share: The proportion of time you spent on the first page. Check your highest spend keywords Look for the bidders with the highest average positions, but low impression shares. Analyze competitors who have high impression shares but low...