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Impressions First

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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. AdWords first introduced Shopping campaigns to a test group...

  2. Social Media Monetization in a 'Mobile First' World

    Such ad models typically only work for companies who can deliver ad impressions at significant scale. Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first...