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Impressions First

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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Also, by clicking the Top Pages report, you can view all of the landing pages receiving impressions and clicks from mobile users. That includes the number of impressions, clicks, click-through rate (CTR), and average position.

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You know, sort of like a "cost-per-thousand picture impressions. I can literally hear the frustration in the voices of business owners that have been hit when I first speak with them. In this post, I’m first going to cover some new information I’ve...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  4. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). The most notable differences from 2012 to 2013 were Booking.com's increase from seventh to...