SEO News

Impressions First

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). The most notable differences from 2012 to 2013 were Booking.com's increase from seventh to...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. AdWords first introduced Shopping campaigns to a test group...

  4. Social Media Monetization in a 'Mobile First' World

    Such ad models typically only work for companies who can deliver ad impressions at significant scale. Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity...