SEO News

Impressions Ad

RSS
  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Multiple ad groups for "advanced retailers": Google AdWords...

  2. Social Media Monetization in a 'Mobile First' World

    Such ad models typically only work for companies who can deliver ad impressions at significant scale. Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. Each day hundreds of millions of impressions are shown below the fold or go ignored by non...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. Ad group level sitelinks Device specific ad copy The new mobile ad preferences for enhanced campaigns removed the...