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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Multiple ad groups for "advanced retailers": Google AdWords...

  3. Social Media Monetization in a 'Mobile First' World

    Such ad models typically only work for companies who can deliver ad impressions at significant scale. Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity...