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  1. Bing Adds Auction Insights to Web Interface

    Competitors - which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity - are identified and organized by their display URL.

  2. Delving Into the Auction Insights Report

    These metrics are based on a sample of impressions within your selected date range. Impression share – the percentage of impressions you received compared to the total impressions you were eligible for.

  3. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    With mobile impressions discounted over those on desktop, the surge in mobile traffic has hurt cost-per-clicks (CPCs), while also contributing to the growth of overall impressions and clicks. Around the world, Google dominates in the global search...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter...