SEO News

Impressions

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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Click volume and spend also increased by 268 percent and 79 percent respectively, "but only at a fraction of the search impressions, indicating advertisers missed out on a captive audience. Brands integrate into the fabric of people's lives, and it...

  3. Social Media Monetization in a 'Mobile First' World

    Such ad models typically only work for companies who can deliver ad impressions at significant scale. Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    Each day hundreds of millions of impressions are shown below the fold or go ignored by non-relevant web surfers. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested...

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...