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Impression Share

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video Drives Brand Engagement, Leaves Consumers With Positive Impression According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that...