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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Although Google's headquarters are in Silicon Valley, the company has...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video Drives Brand Engagement, Leaves Consumers With Positive Impression According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Regular readers may get the impression that your only goal is to churn out content for a traffic grab. How to fix it: The more you interact with your readers, answer questions, give feedback and share your thoughts, the more it feels like you’re...