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  1. Google Penguin Got You Down? Work on Customer Service

    The interaction with a customer service agent, receptionist, or employee leaves a lasting impression. SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The industry’s move towards a viewable impression standard is significant for a couple of reasons: Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will automatically show unique viewers, average view frequency and average impression frequency. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords...