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Impression Fraud

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  1. Kaupthing executive labelled fraud suspect

    The bank’s funding of the deal was partly covered by a personal guarantee from al-Thani, but investigators are scrutinising a second loan between the Sheikh and one of his own firms, advanced without collateral or guarantee, that enabled him to...

  2. SearchDay | Is Your Landing Page Relevant?

    SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which search engines and users alike will judge your site. Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the...

  3. Trading with restraint

    Kerviel inserted fictitious operations into portfolio B in order to give the impression that this portfolio offset portfolio A, which he had purchased. Recent high-profile cases of fraud have received much media attention, perhaps due to the fact...

    Published
  4. Google CEO Maps Missions, Stays on Message

    Google Base Adds Click & Impression Metrics For Merchants Ultimately, it appears some editorial decisions need to get made in such hard cases, such as the placement of a site that lists abortion doctors and their addresses along with the statement...

  5. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression fraud," and would use something called "pre-fix match" instead of...

  6. Highlights from the SEW Blog: Mar. 20, 2006

    Forbes Discusses Impression Fraud And Impact On Google's Outlook I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud. Impression fraud is different from click fraud, in that Google...