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Impression Adwords Interface

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  1. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Like this, only the total number of impressions estimated by Google (depending on the estimated impression share) is displayed. In order to retrieve search volume data one can either enter up to 1,000 keywords into the interface or upload up to 10...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    This can turn innocent little negative keywords into impression volume killers. Within the AdWords interface, the exclusion tools are found at the bottom of the Display screen, as seen here: Here are the categories as they appear within the AdWords...