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  1. The United States of Google: Mapping Google Usage by State

    As an advertising network that serves billions of online advertisements per month, Chitika collected data for this study from user agent info provided by web browsers when it served an ad impression. Online advertising company Chitika conducted...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will automatically show unique viewers, average view frequency and average impression frequency. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion...

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    But if you find your GDN performance is sluggish, review average position and impression share reports. With image ads, you have to be vigilant and run Impression Share reports to understand how many of the available impressions you are actually...

  5. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...