SEO News

Impression

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So basically, if your email doesn't look good, 75% of your audience will have a negative impression of your brand. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?

  2. Retail Paid Search Competition Heats Up with New Entrants

    Although paid search has always been a difficult and highly competitive medium, these patterns demonstrate the volatility of the impression rankings. With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  4. A Strategy Map for Google Display Network Success

    However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. The Google Display Network is vast with abundant opportunity to generate great results. To avoid crashing and burning on the GDN you need...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    AdWords Impression Share Where the complication arises is that not all of the searches on your keywords got an impression. Check your impression share lost due to ad rank. Raising your bid to the suggested value might see your impression volume...