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  1. A Strategy Map for Google Display Network Success

    However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. The Google Display Network is vast with abundant opportunity to generate great results. To avoid crashing and burning on the GDN you need...

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    AdWords Impression Share Where the complication arises is that not all of the searches on your keywords got an impression. Check your impression share lost due to ad rank. Raising your bid to the suggested value might see your impression volume...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  4. Leverage Twitter's Influence To Work For Your Brand

    This also reinforces the need to be actively cultivating a positive relationship with your customers and creating a good first impression on new potential users. Every interaction is a chance to make a positive impression, and if nothing else, we...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions...

  6. Tips for Marketing a Sales Call & Free Sample

    If you give the impression that you’re just sitting around waiting for the phone to ring, your sales calls will fall into the dynamic of you need them more than they need you. One of the most important elements of any search-based lead generation...

  7. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will automatically show unique viewers, average view frequency and average impression frequency. Google AdWords for video can help experienced marketing and advertising professionals to go global or go local.