SEO News

Impression

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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Many publishers charge per impression (typically a CPM, or cost-per-thousand impressions). User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #6: First Impression and Client Meetings You only get one first impression and one chance to present your proposal. The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...