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Impression

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Although Google's headquarters are in Silicon Valley, the company has...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today.

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's harder to manage your reputation after you've given a bad initial impression. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation...

  6. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to 25)," Marin said in its announcement. Brands integrate into the fabric of people's lives, and it...