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  1. Your Guide to Structured Snippets for SEO

    Fortunately, Google offers a free, official Structured Data Testing Tool that can give you an accurate preview of any URL as it would appear (snippets and all) in the SERPs. First, it’s important that we define exactly what "rich snippets" and...

  2. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. Content delivery, from a design and a copy...

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. The important thing, no matter what advice you follow, is to...

  4. Delving Into the Auction Insights Report

    Using the Auction Insights report will continue to be an important addition to our analysis tool belt. The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important.

  5. The best way to manage individual CPPI, from Deutsche AWM

    Of all the features of DB My Life, the one that makes Felgenhauer most proud is what he calls its 'rework tool'. When something goes wrong - if there is a systems outage, or an organisation makes an error with a policy such as losing an application...

  6. Industry confronts hard choices in CCP recovery debate

    You still need a tool that's comprehensive, and can cover all potential losses. It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the...

  7. Fines to rise as regulators continue to punish misconduct

    Fines are not the only tool for regulators to use against misconduct and bad behaviour. He said it's important that fines are in proportion to offences, and that "uncertainty can be created when transactions are set aside years down the road.

  8. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. To capitalize on this, advertisers need to be ready to use location and time in conjunction with one another to predict behavior...

  9. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings...

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Tool-wise, there are several strong solutions for crawling websites. Therefore, it’s important to understand how much mobile traffic is...