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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. To capitalize on this, advertisers need to be ready to use location and time in conjunction with one another to predict behavior...

  2. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Tool-wise, there are several strong solutions for crawling websites. Therefore, it’s important to understand how much mobile traffic is...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. It's important to distinguish the bounce rate for organic visitors...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales. Instead, purchase detail reports give granular transaction...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.