Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. As Google mentions on its Inside Search site As we move toward a content-centric approach to marketing, search and...
With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page", or even a handful of pages. A lot of bad traffic coming to the site (bots/"search" pages de...
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. A site that's active in Webmaster Tools has a better shot at...
With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all that money in PPC, and how dynamic is the list of winners and also-rans. Retailers spent more than $2.3 billion on paid search...
On-site and off-site indexed pages One can conclude that whichever keyword the visitor searched on to get to the site matched the content on the page plus they stayed a reasonable amount of time to read the content.
The services that an SEO agency offers are often advertised on their site, along with a price. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Buy 10,000 links and point them in your site's direction.
This job typically falls to the SEO manager who is tasked with aligning site content to how people search. While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the...
Do you notice that many of your site’s site search result pages are being indexed. What about the content that's already on your site? SSL Duplication: Transactional pages should be housed within a secure socket layer, but there are times when all...
Will multiple internal links with the same anchor text hurt a site's ranking? Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says...
They can be owned by one person or multiple people, their connections can be as obvious as a badge displayed that proudly identifies the site as a member of X network or as covert as a footprint uncovered by lots of digging.
It may take some time before our indexing and ranking systems are updated to reflect the new status of your site. Of course, there may be other issues with your site that could affect its ranking without a manual action by the webspam team.
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) On-site factors Off-site factors Once you've analyzed and prioritized your keyword list...
As site visitors become more sophisticated they are going to look past (and flat out ignore) content for content sake. SES New York 2013 offers a variety of conference passes and on-site training. Links are still fundamental and the most important...
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
You can then look back and see how it compares (on average) relative to the rest of the site. A lot has changed in the search engine optimization (SEO) industry during the past year. But when you think about it, it's the actual page on which your...
If not, broken links can lead to a poor user experience while also inhibiting the search engine bots from effectively crawling your site. When presenting some of the problems you can pick up, most clients have no idea that those issues were present...
Be sure to add the +1 button on your site as well to increase interactions and traffic. Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site.
This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who...
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. Website owners quickly figured out that getting a top ranking on the search engines for important...
